Beau Lake is a luxury waterfront lifestyle brand known for blending timeless design, sustainable craftsmanship, and elevated waterside experiences. Best recognized for creating “the world’s most beautiful paddleboards,” Beau Lake offers a curated collection of premium paddleboards, waterside furnishings, accessories, and lifestyle products inspired by nature and built for life on the water.

With collaborations and partnerships that include Four Seasons, Saint Laurent, and Vilebrequin, Beau Lake has become internationally recognized for bringing refined luxury to waterfront living. Their philosophy, “The Water is Calling,” reflects a passion for connecting people to the outdoors through beautifully designed products and unforgettable experiences.

While Beau Lake operates as its own luxury brand and retailer, we are excited to welcome them to Muskoka through select SWS pop-up experiences, bringing their unique collection of waterside lifestyle products to the heart of cottage country.

Northern Bronco is a brand founded by Alexa, inspired by her rural Ontario roots and the beauty of the Canadian countryside. It embodies the spirit of off-road adventures, country music, and cherishing life’s simple moments.

Drawing from Alexa’s personal journey, including overcoming PTSD, the brand fosters a community for those who share a connection to rural life. Northern Bronco encourages living fully, embracing what sets your soul on fire, and celebrating freedom and risk-taking.

The logo features a cowboy and a moose, reflecting the Canadian countryside and the spirit of country music. The clothing is designed for adventure and everyday life.

Established in 1973, Roots is a premium outdoor lifestyle brand that unites the best of cabin and city. Our apparel, leather goods, footwear and accessories are designed to inspire the world to experience everyday adventures with comfort and style.

From its early beginnings in a small cabin in Canada’s Algonquin Park to its first store in Toronto, Ontario, and the launch of iconic products such as the Salt & Pepper hoody and sweats, Roots has grown to more than 120 stores across North America, more than 150 stores internationally and an eCommerce platform that ships to more than 70 countries.

Fliteboards are the newest and most revolutionary addition to the world of watersports. They are sleek, quiet, electric surfboards without the need of wind or waves. The board is powered by the premium Flitecell, activated by the hand held controller.

Customize your perfect ride with the expertise of water enthusiast Charlie Newlands. Sign up for lessons and bring us any repairs so you can focus on your next adventure on the water!