Not only are we family owned and operated, but we’ve cultivated a “Lake Life” culture that has drawn together a diverse crew of talented and dynamic individuals, all united by their love for summer in Muskoka.

Peter is our head mechanic in Port Carling and started working with SWS when Boatworks was purchased, where he had been with Boatworks for 30 years!
Peter knows everything there is to know on the lakes in Muskoka, he has a true love for being on the water. Peter is a father of two and loves to travel during the winters with his family.
Scott is the Service Manager in Port Carling. He started with Boatworks in 2004 and became part of Team SWS in 2018 when SWS purchased Boatworks.
After work, Scott enjoys fishing and photography. He has a true love of the outdoors and life on the water.
Drake has been a passionate cottager and boater in Muskoka since 1984, and in 2013, he made the exciting decision to officially call this incredible area home.
Now, as part of the SWS crew in Port Carling, Drake fully embraces the Muskoka lifestyle of work, play, and community.
Gary is our seasoned sales specialist, whose love for the marine world runs deep.
With years of experience, including owning a marina in Muskoka, Gary joined SWS Boatworks last year, proving ‘retirement’ is just a word.
Affectionately dubbed our “grandpa,” his passion for boating and willingness to help make him an invaluable part of our team.
Cheryl’s upbringing in Muskoka afforded her ample opportunities to spend time on the lakes, instilling in her a deep appreciation for the natural environment.
Her career journey led her to join SWS six years ago, and although she briefly pursued other avenues, she eagerly returned to the organization when presented with the opportunity in the summer of 2022. According to Cheryl, SWS is an exceptional workplace, which motivated her to make the decision to come back.
Cheryl is married to her best friend of 25 years, Ted, They are parents to a big fur baby, Cally, who they rescued and have given a great, spoiled life. During her time off she loves to go and visit her family in Owen Sound.
Julie joined Boatworks in 2005 and seamlessly transitioned to Team SWS in 2018 when SWS acquired Boatworks.
As our Service Manager, Julie ensures the satisfaction of both employees and customers.
Despite juggling a busy home and work life, including the arrival of her fourth child in 2019, Julie manages it all with her trademark smile.
Lisa has been with SWS since 2013 and is known as everyone’s “mom” and assistant.
She stumbled upon SWS when she was looking to get out of the city and hasn’t looked back since.
With a BA from Laurier University and many months of travelling across four continents, she brings a wealth of knowledge to her desk.
Lisa works primarily as the Administrative Assistant at SWS Boatworks, but has many responsibilities throughout the company’s operations.
Charlie has been working at SWS since he was 15 years old, starting on the docks of Clevelands House. Since then, water skiing has been his life.
He has traveled the globe performing in professional water ski shows in Malaysia, India, China, Turkmenistan, USA & Australia. Charlie has competed and been a lead organiser on every Canadian National Water Ski Show Team.
Charlie can be found in just about every act in the Ski Show, loving and living life large.
Charlie, along with his wife Jenna and their dog Bernard, divides their time between their residences in Muskoka and Toronto.
Val has been part of the SWS Team since 2006, managing SWS Boatworks Surf Shops, Rentals and Ski Schools.
Born and raised in Muskoka, Val enjoys every season and activity that the area has to offer.
Val, Geordie and their sons live on Brandy Lake in Port Carling where they enjoy their nightly skis on the calm water.
Geordie started working for SWS in 2001 and worked his way to the top. During Geordie’s first 5 years with SWS he worked in almost every role, making him the right guy to take over the company. Geordie graduated from the University of Guelph in 2006, purchased the company, and is now the director.
He lives full time in Port Carling with Val and their two boys. Geordie loves all aspects of water skiing and has competed in 5 World Show Ski Championships on Team Canada.
When he’s not on the water he enjoys downhill skiing, playing hockey and running.
